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This web page has the following in the web site, "Just 1 can help save lives." Our analyzers saw that the web page also stated " A pound is all it takes to play our giving you the chance to turn that 1 into 1,000, or even 10,000 in our annual super draw." The Website also said " That could mean a dream holiday, a new car or a chance to treat your nearest and dearest. More importantly, your pound will be hard at work defending people all around the world who are denied justice or freedom. With your help, we can keep campaigning for those who dont have a voice of their own." The website's header had Amnesty UK as the most important optimized keyword. It is followed by Amnesty International and Weekly Lottery which isn't as highly ranked as Amnesty UK.